About us

We are scientists, technologists, strategists, and customer enthusiasts who are thrilled to bring Western Neuroscience and Eastern Ancient Wisdom together for the first time ever.

  • Headquartered in San Francisco, USA and Sydney, AUS

  • Founded in 2000 by neuroscientist Dr. Evian Gordon, PhD.

  • Creators of a Neuroscientific Consensus:

    • Total Brain has 4 core capacities: Emotion, Feeling, Cognition, Self-Control

    • Each capacity can be measured by 3 core markers

    • Marker scores can roll-up to Capacity scores that roll-up to Total Brain score

  • Invested $60M to build and validate digital tools to assess, monitor, screen and train the brain at the capacity markers level

  • World’s largest standardized neuroscientific database – More than 600,000 people have registered to-date

Louis Gagnon

CEO. He has 25 years of experience as a high-growth global digital businesses leader, most notably at Amazon’s subsidiary Audible where he served as Chief Product and Marketing Officer. He also was recently appointed Advisor to TPG Capital following a short CEO assignment to turn around portfolio company Ride.com. Other past notable roles include Chief Product & Marketing Officer at Yodle and Senior VP of Global Products at Monster Worldwide.

Dr. Evian Gordon, MD PHD

Chairman of the Board and founder of Brain Resource. He has more than 30 years experience in human brain research and is considered as one of the originators of the field of integrative neuroscience. He has authored more than 300 peer reviewed publications.

Matt Mund

Chief Operating Officer. Executive leader with proven accomplishments in corporate strategy, product development, business operations. Expertise across a wide range of functional and leadership roles including Strategy, Operations, Product and Marketing. Most recently served as EVP, Chief Product and Marketing Officer at Monster.

Matt Resteghini

Chief Marketing Officer. Matt is a seasoned executive with extensive digital, brand and product marketing experience. He has scaled startups and driven meaningful growth at mature businesses. Matt is skilled at marrying performance marketing rigor with creative storytelling. He most recently served as SVP of Marketing at Monster, a Randstad Digital Ventures company.

Marcel Legrand

Head of Revenue. Proven executive leadership with a track record of achievement in innovation and positive fiscal results. Adept in all areas of strategic operations, sales management and market planning. Marcel is a Co-founder and operating partner of Vertical Knowledge LLC and previously served positions as partner at Blackfin Capital and Strategy & Corporate Development at Monster.

Emil Vasilev

Director of Finance and Operations. He comes to MBS with well-rounded experiences across the technology, private equity and investment banking arenas. Having worked as an investment banker at Barclays Capital and investor at Corsair Capital, Vasilev brings in-depth knowledge of finance, capital raising, transaction execution and strategy. He also has hands-on experience overseeing the finance and operations functions at Ride, a portfolio company of TPG Growth.

Donna Palmer, PHD

Chief Scientific Officer. She oversees all aspects of the Brain Resource International Database and the scientific underpinnings of Total Brain products.